Central Lechera Asturiana Outdoor BATHROOM by Bassat Ogilvy & Mather Madrid

BATHROOM

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Industry Milk
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Bassat Ogilvy & Mather Madrid
Art Director Alberto Espeja
Copywriter Gonzalo Urbez
Producer Pedro Pozo
Released January 2012

Credits & Description

Category: Special Build
Advertiser: CENTRAL LECHERA ASTURIANA
Product/Service: CENTRAL LECHERA ASTURIANA FIBRA
Agency: OGILVY SPAIN
Chief Creative Officer: Alvar Suñol
Copywriter: Gonzalo Urbez
Art Director: Alberto Espeja
Producer: Pedro Pozo
Account Manager: Jose Luis Salazar
Account Manager: Jose Luis Salazar

Ambient Execution Description
Central Lechera Asturiana offers a type of milk with Fibre to help you go to the loo.
So we set up a number of public toilets, in different parts of Madrid, with the same appearance as one of our cartons of milk.