Firstbank Outdoor Lifeguard by TDA_Boulder

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Lifeguard

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Industry Banking & Financial Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency TDA_Boulder
Executive Creative Director Thomas Dooley, Jonathan Schoenberg
Creative Director Jeremy Seibold
Senior Art Director Haley Garyet
Copywriter Jonathan Schoenberg
Account Supervisor Colleen Callahan
Released August 2016

Credits & Description

Client: FirstBank
Media: Outdoor
Agency: TDA_Boulder
Senior Art Director: Haley Garyet
Copywriter, ECD: Jonathan Schoenberg
Illustrator: Shaw Nielsen
Creative Director: Jeremy Seibold
ECD: Thomas Dooley
Senior Project Manager: Kate Osborne
Integrated Producer: Lindsey Ritter
Director of Strategy: Constance DeCherney
Director of Client Services: Christi Tucay Clark
Account Supervisor: Colleen Callahan
Media Director: Samantha Johnson
Media Planner: Alex Namatevs
Production Manager: John Hope
Looping you in about new work from TDA_Boulder for FirstBank which promotes mobile banking etiquette and safety – in a tongue-in-cheek manner – for the bank’s Anywhere Account. “You can bank anywhere, but don’t” is the theme. Characters are shown in a variety of dangerous or inappropriate situations, banking via their mobile device.