Flowers.nl Outdoor PERSUASIVE PROMO TEAM by Publicis Amsterdam

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PERSUASIVE PROMO TEAM

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Industry Flowers delivery
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Publicis Amsterdam
Executive Creative Director Marcel Hartog, Jeroen Van Zwam
Art Director Marco Sluijter
Copywriter Jeroen De Korte
Released January 2012

Credits & Description

Category: Stunts & Live Advertising
Advertiser: FLOWERS.NL
Product/Service: FLOWERS
Agency: PUBLICIS
Executive Creative Director: Marcel Hartog/Jeroen Van Zwam
Copywriter: Jeroen De Korte
Art Director: Marco Sluijter
Advertiser's Supervisor: Edwin Van Arkel/Wim Meuleman
Account Manager: Maurice Gilissen
Account Manager: Maurice Gilissen
Other Credits: Ae: Michiel Floberg Editors: Ted Alkemade/Joost Olsthoorn/Francisco Rodriguez

Ambient Execution Description
How to get men to remember to buy flowers this year?
By bringing in a very persuasive promo team.
On 12 February, we visited shopping malls all over Amsterdam with a couple of very intimidating looking men as our promo team. Whenever the team spotted a couple, they walked up to them and got them to stop. Then they simply handed the man a flyer from Flowers.nl along with a few kind words of advice:
“Valentine’s Day is only two days away. Don’t forget it.”

The men would definitely remember to buy flowers. Especially since their girlfriends/wives witnessed the whole scene.