FORBES HELIVERY by Ogilvy Sao Paulo for Forbes

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FORBES HELIVERY

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Industry Magazines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Ogilvy Sao Paulo
Executive Creative Director Fred Saldanha, Claudio Lima, Tiago Meloni
Creative Director Eduardo Marques Porto
Art Director Rafael Rizuto Copywritter
Copywriter Rafael Donato Ogilvy Brasil
Producer Maurício Granado
Account Supervisor Natalie Bursztyn
Released August 2011

Credits & Description

Category: Transit
Advertiser: FORBES BRASIL
Product/Service: FORBES MAGAZINE
Agency: OGILVY BRASIL
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Claudio Lima/Fred Saldanha
Creative Director: Eduardo Marques
Copywriter: Rafael Donato
Art Director: Rafael Rizuto
Account Supervisor: Natalie Bursztyn
Advertiser's Supervisor: Antonio Camarotti
Producer: Mauricio Granado
Account Manager: Carolina Rocha
Account Manager: Carolina Rocha
Other Credits: Trator Filmes - Production Company

Ambient Execution Description
The launch of Forbes Brazil demanded something as prestigious as the publication and as exclusive as its readers. So we selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy, one by one, by helicopter.