Ford Outdoor MOTORCYCLE by J. Walter Thompson Sao Paulo

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency J. Walter Thompson Sao Paulo
Executive Creative Director Roberto Fernandez, Ricardo John
Creative Director Roberto Fernandez, Rinaldo Ferrarezi, Mario D`andrea, Fábio Brandão
Copywriter Nayara Lima
Photographer Fábio Bustamante
Account Supervisor Daniel Baena, Lívia Rodrigues, Rodolfo Luz, Felipe Bittar
Illustrator Daniel Righi
Released August 2011

Credits & Description

Category: Cars & Automotive Services
Advertiser: FORD
Product/Service: EDGE
Executive Creative Director: Roberto Fernandez | Ricardo John
Creative Director: Fábio Brandão
Copywriter: Nayara Lima
Art Director: Daniel Righi
Photographer: Fábio Bustamante
Illustrator: Daniel Righi
Art Buyer: Fabiola Camilo
Account Supervisor: Daniel Baena | Rodolfo Luz | Livia Rodrigues | Felipe Bittar
Advertiser's Supervisor: Mark Kaufman | Mauricio Greco
Account Manager: Sérgio Silveira
Planner: Fernand Alphen
Account Manager: Sérgio Silveira
Planner: Fernand Alphen
Ambient Execution Description
The New Ford Edge with Blind Spot Monitoring sees what your eyes can’t. To promote this feature we developed a poster in which the vehicle located in the Edge’s blind spot area is composed by braille dots.