Ford Outdoor SOPHIE by J. Walter Thompson Manila

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Industry Cars, SUV & Four Wheel Drive
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency J. Walter Thompson Manila
Creative Director Dave Ferrer
Art Director Carl Urgino, Boyet Custodio
Copywriter Joe Dy
Producer Carol Pe Benito
Photographer Jay Tablante
Account Supervisor Golda Roldan, Pao Acosta, Niki Rojas
Released March 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: FORD GROUP
Product/Service: EXPLORER 4 X 4
Executive Creative Director: Dave Ferrer
Creative Director: Dave Ferrer/Joe Dy
Copywriter: Joe Dy
Art Director: Boyet Custodio/Carl Urgino
Account Supervisor: Pao Acosta/Niki Rojas/Golda Roldan
Advertiser's Supervisor: Dino Obias
Photographer: Jay Tablante
Producer: Carol Pe Benito
Date of First Appearance: Mar 21 2010 12:00AM

Description of Ambient execution
Handmade posters of lost pets depicting exotic wild animals posted in places where traditional "lost pets" are found.

English Translation of Main Headlines
Have you seen this dog? "Sophie" She's 4 years old (spotted Hyena) Female 3 feet high 107 pounds. Might still be wearing her green collar last saw her leashed to our Ford Explorer 4x4 March 2, outside McKinley Hill If Found, she lkes chicken giblets, uncooked please If you see her, please call (0920) 232 1643 Reward offered.