THE DRIVER by J. Walter Thompson Delhi for Ford

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THE DRIVER

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Industry Cars, Traffic safety, Against alcohol
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency J. Walter Thompson Delhi
Art Director Kunal Gaur
Copywriter Priti Kapur
Producer Hoshiyar Singh
Photographer Rahul Mishra
Account Supervisor Vijay Bhaskar
Illustrator Anuranjan Pegu
Released November 2009

Credits & Description

Category: Ambient: Transit
Advertiser: FORD
Product/Service: ANTI DRINK-DRIVING
Agency: JWT
Executive Creative Director: Priti Kapur
Creative Director: Kunal Gaur
Copywriter: Priti Kapur
Art Director: Kunal Gaur
Account Manager: Vani Aiyer
Account Supervisor: Vijay Bhaskar
Illustrator: Anuranjan Pegu
Photographer: Rahul Mishra
Producer: Hoshiyar Singh
Date of First Appearance: Nov 16 2009 12:00AM
Entrant Company: JWT , New Delhi, INDIA

Description of Ambient execution
We created this ‘human car cover’ to bring across the point that a car is an extension of yourself. That it moves at your will. At the driver’s window we illustrated a bottle of alcohol and tied in the message – Don’t let the drink drive you. Because when you drink and drive it’s not you who’s driving but the alcohol inside you. These car covers were placed in parking lots outside bars to grab the attention of people who’d had a few drinks and should be getting a cab home.