1 IN 4 RUN OVER BECOME PARAPLEGIC by MOTA COMUNICACAO for FORTALEZA CITY HALL

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1 IN 4 RUN OVER BECOME PARAPLEGIC

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency MOTA COMUNICACAO
Art Director Diego Ribeiro
Copywriter Ian Thomé, David Alencar, André Pinheiro
Producer Marina Moraes Mota
Account Supervisor Marina Moraes Mota
Released June 2010

Credits & Description

Category: Public Health & Safety
Advertiser: FORTALEZA CITY HALL
Product/Service: ROAD SAFETY AWARENESS
Agency: MOTA COMUNICACAO
Date of First Appearance: Jun 12 2010
Entrant Company: MOTA COMUNICACAO, Fortaleza, BRAZIL
Chief Creative Officer: Orlando De Albuquerque Mota
Executive Creative Director: Diego Ribeiro
Creative Director: Diego Ribeiro
Copywriter: David Alencar/André Pinheiro And Ian Thomé
Art Director: Diego Ribeiro
Account Supervisor: Marina Moraes Mota
Producer: Marina Moraes Mota
Account Manager: Marina Moraes Mota
Planner: Marina Moraes Mota

English Translation of Main Headlines
Rear Panel: 1 in 4 run over becomes paraplegic.
Side Panel: Respects the traffic. Respects Life.