CAST IN A GOOD ROLE by Ogilvy & Mather Bangalore for Foster‘s

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CAST IN A GOOD ROLE

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency Ogilvy & Mather Bangalore
Executive Creative Director Rajiv Rao, Abhijit Avasthi
Creative Director Malvika Mehra Shastry, Amit Akali, Shamik Sengupta Advertising
Art Director Rahul Bhojraj
Copywriter Vipul Thakkar, Sameet Ali Soni
Producer Alamara Films
Photographer Shyam Nair
Account Supervisor Reagan Rodrigues
Released March 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: SKOL BREWERIES
Product/Service: FOSTER'S BEER
Agency: OGILVY & MATHER
Executive Creative Director: Rajiv Rao/Abhijit Avasthi
Creative Director: Vipul Thakkar/Shamik Sengupta/Malvika Mehra/Amit Akali
Copywriter: Vipul Thakkar/Sameet Ali Soni
Art Director: Rahul Bhojraj
Account Supervisor: Reagan Rodrigues
Advertiser's Supervisor: Deepak Nath
Photographer: Shyam
Producer: Alamara Films
Other Credits: Activation Manager -Zoheb Shah/Hemant Kaboo. Agency Producer- Neha Kapoor
Date of First Appearance: Mar 6 2010 12:00AM
Entrant Company: OGILVY & MATHER, Bangalore, INDIA

Description of Ambient execution
We tied up with popular watering holes across India. Servers at these places had their limbs plastered with casts, posing to be victims of drinking and driving. These casts became our medium of communication. Scribbled on the casts was the message- Spare your limbs. Please don’t drink and drive. Every time people were served their drink, they were also shown the consequences of drinking and driving. The servers got people to pledge against drinking and driving by signing on these casts. And their written message against drinking and driving was passed on to others in the pub.