Foundation Against Drug Consumption: COCAINE by DDB Madrid for Foundation Against Drug Consumption

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Foundation Against Drug Consumption: COCAINE

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Industry Public awareness, Against Drugs
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency DDB Madrid
Art Director Cristina Rodríguez-Salinas
Copywriter Isabel Villarroel, Guillermo Santaisabel
Account Supervisor Helena Chamorro
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Public Health & Safety Bronze

Credits & Description

Type of Entry: Billboards & Street Furniture
Category: Public Health & Safety
Title: COCAINE
Advertiser/Client: FOUNDATION AGAINST DRUG CONSUMPTION
Product/Service: ANTIDRUGS FOUNDATION
Entrant Company: DDB SPAIN Madrid, SPAIN
Advertising Agency: DDB SPAIN Madrid, SPAIN
Chief Creative Officer: José Mª Roca De Viñals
Creative Director: Guillermo Santaisabel
Art Director: Cristina Rodríguez
Copywriter: Isabel Villarroel/Guillermo Santaisabel
Account Manager: Ana Alonso
Account Supervisor: Helena Chamorro
English Translation of Main Headlines:
Cocaine:
You know where the fun begins, but not where it could end.