HOW TO MAKE A BILLBOARD DISAPPEAR by Bungalow 25 Madrid for Fox International Channels

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HOW TO MAKE A BILLBOARD DISAPPEAR

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Industry TV Channels/Radio Stations and Programmes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Bungalow 25 Madrid
Art Director Pablo Perez-Solero. Julio Galvez
Copywriter Iñigo Ancizu
Released October 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: FOX INTERNATIONAL CHANNELS
Product/Service: TV SHOWS
Agency: BUNGALOW 25
Executive Creative Director: Julio Gálvez
Creative Director: Iñigo Ancizu
Copywriter: Iñigo Ancizu
Art Director: Julio Gálvez
Account Manager: Marta Larrauri
Date of First Appearance: Oct 30 2009 12:00AM
Entrant Company: BUNGALOW 25, Madrid, SPAIN

Advertising Format
Modified Billboards & Posters

Dimensions
26,40m x 18m (XY)

Site Location
Glorieta de Bilbao, Madrid

English Translation of Main Headlines
A TV channel has real fans, deserved a space where its favorite shows could be presented to the public thanks to an exhibition that turned out to be a real experience called “Fox Store”. To communicate its opening, an ephemeral bilboard was put in Bilbao Roundabout, Madrid, where the opening date and location were shown. That morning, a group of climbers went up a ladder while they cut pieces of that canvas. Once there and presenting that piece of bolboard they received a gift. It was a one-day action and in the end of the day the canvas had disappeared.