MONSTER by Lowe Strateus Paris for French Road Safety

MONSTER

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Industry Charities, Foundations, Volunteers, Traffic safety, Against alcohol
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency Lowe Strateus Paris
Creative Director Vincent Behaeghel
Art Director Maxime Landsheere - Olivier Minet
Producer Le Joker
Photographer Adolfo Fiori
Account Supervisor Benoît De Laurens
Illustrator Bernard Bittler
Released July 2009

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Advertiser: FRENCH ROAD SAFETY
Product/Service: ANTI-DRINK DRIVING
Agency: LOWE STRATEUS
Creative Director: Vincent Behaeghel
Copywriter: Maxime Landsheere
Art Director: Olivier Minet
Account Manager: Charlie Bouchet
Account Supervisor: Benoit De Laurens
Advertiser's Supervisor: Sophie Dauphin
Illustrator: Bernard Bittler
Photographer: Adolfo Fiori
Producer: Le Joker
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: LOWE STRATEUS, Paris, FRANCE

Dimensions
35x45cm

Site Location
Bars, Brasserie, Night Clubs

English Translation of Main Headlines
Tonight, don't expose your friends. The cocktail “speed, alcohol, cannabis, tiring” could transform anyone in monster for oneself and one’s friends. (Message delivered : go out - come back) These 2 prints must convince young people that the risk they take when they drink and drive is a real crime for them and their friends, their circle. This communication doesn’t want to prevent the party, but it should help to explain to young people that “back in life” should be part of the way they consider the party.