Fresh Del Monte Produce Outdoor Fruit Fanatics, 1 by quench Harrisburg

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Fruit Fanatics, 1

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Industry Grocery and Other foods
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency quench Harrisburg
Creative Director Dave Spink
Art Director Dave Spink
Copywriter Jeff Odiorne, John Gilbert, Sam Renner, Mike Deegan
Designer Keith Seaman
Photographer Steve Belkowitz
Released June 2017

Credits & Description

To celebrate its 125th birthday in 2017, Del Monte challenged quench to create a platform that conveys its many innovations and achievements in the trade. The platform was "Fruit Fanatics for 125 years." Using test and learn digi/social tactics, it became apparent that the Fruit Fanatics platform was far bigger than simply a birthday trade footprint.
Media: Outdoor
Category: Food
Client: Fresh Del Monte Produce
Agency: quench
Country: United States of America
Group Creative Director: John Gilbert
Copywriter: Jeff Odiorne
Copywriter: John Gilbert
Copywriter: Sam Renner
Copywriter: Mike Deegan
Planner: Darby Hughes
Photographer: Steve Belkowitz
Designer: Keith Seaman
Print Producer: Kammi Bredbenner
Chief Creative/Content Officer: Jeff Odiorne
Creative Director/Art Director: Dave Spink
Studio Artist: Raven McKeal
Account Service Supervisor: Ami Lawson
Account Service Manager: Maura Klondar