|Industry||Grocery and Other foods|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Creative Director||Dave Spink|
|Art Director||Dave Spink|
|Copywriter||Jeff Odiorne, John Gilbert, Sam Renner, Mike Deegan|
Credits & Description
To celebrate its 125th birthday in 2017, Del Monte challenged quench to create a platform that conveys its many innovations and achievements in the trade. The platform was "Fruit Fanatics for 125 years." Using test and learn digi/social tactics, it became apparent that the Fruit Fanatics platform was far bigger than simply a birthday trade footprint.