Friday Health Plans Outdoor Booty


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Industry Insurance
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Production LRXD Denver
Director Jonas Mayabb
Creative Director Andy Dutlinger
Art Director Drew Bentley
Copywriter Greg Lewis, Ashley Rutstein
Illustrator Chris Piascik
Released October 2017

Credits & Description

After a long, draining week, many people see Friday as an oasis from the stress of work and responsibility, and they celebrate the day with the hashtag #FridayFeeling. Aptly named Friday Health Plans applies this concept to health insurance. The low-cost, hassle-free provider covers younger consumers’ basic health needs — such as annual check-ups and emergency services — so they can experience that #FridayFeeling all week long. Our integrated marketing campaign accesses out-of-home and pre-roll media to relay this sense of freedom to 27- to 39-year-olds. The 15-second spots use music, special effects (slo-mo, animation) and declarations (“When your insurance rocks as hard as you do”) to illustrate the emotion that defines that Friday state of mind.
Media: Integrated
Category: Health & safety
Client: Friday Health Plans, Inc.
Agency: LRXD
Production: LRXD Films
Country: United States of America
Director: Jonas Mayabb
Creative Director: Andy Dutlinger
Art Director: Drew Bentley
Copywriter: Ashley Rutstein
Copywriter: Greg Lewis
Illustrator: Chris Piascik
Senior Account Director: Megan Gonzalez
Account manager: Sandy Hazzard
Studio Manager: Valerie Hawks
Media Planner: Drew Peterson