Fundacao Ondazul Outdoor DIRTY SEA by Que Comunicacao

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Que Comunicacao
Creative Director Eduardo Almeida E Chiquinho Lucchini
Art Director Bernardo Cople
Copywriter Milena Zindeluk
Producer Graziela Morgade
Account Supervisor Tatiana Soter
Released April 2010

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: ONDAZUL
Creative Director: Eduardo Almeida And Chiquinho Lucchini
Copywriter: Milena Zindeluk
Art Director: Bernardo Cople
Account Supervisor: Tatiana Soter
Producer: Graziela Morgade
Date of First Appearance: Apr 10 2010 12:00AM
Entrant Company: QUÊ COMUNICAÇÃO, Rio de Janeiro, BRAZIL

Description of Ambient execution
We have brought the reality of water to everyone’s day-to-day life, prompting people to take an attitude about the issue. By means of an interactive software, OndAzul projected a totally dirty area of sea on the floor of shopping malls. Shoppers were enticed to clean the dirt by wiping the floor with their hands and feet. Little by little, the sea would become cleaner, in this way demonstrating that people’s action could make the difference. The concept’s signature read: “Do your part: keep our sea clean.”