T-SHIRT by McCann Lisbon for FUNDAÇÃO SERRALVES

T-SHIRT

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Industry Shows, Events & Festivals
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Portugal
Agency McCann Lisbon
Art Director André Sartorelli E Fernando Lopes
Copywriter Emerson Braga
Account Supervisor Maria Helena Almeirão
Released October 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: FUNDAÇÃO SERRALVES
Product/Service: EXHIBITION
Agency: McCANN ERICKSON
Copywriter: Emerson Braga
Art Director: André Lopes
Account Manager: Lúcia Cruz
Account Supervisor: Maria Helena Almeirão
Date of First Appearance: Oct 10 2009 12:00AM
Entrant Company: McCANN ERICKSON, Lisbon, PORTUGAL

Description of Ambient execution
POP’s (Original Portuguese Projects) is an annual exhibition held at the Serralves Museum of Modern Art, with the purpose of showing the most unique and remarkable works of Portuguese talents, in the areas of fashion, home and interiors. To illustrate the concept “A ONE OF A KIND EXHIBITION”, the agency created posters with cut-out silhouettes of several objects forming a pattern. By displaying these posters on various street walls in Lisbon and Oporto, each object acquires a different and unique visual look making each one completely original and like no other.

English Translation of Main Headlines
A ONE OF A KIND EXHIBITION