ONLY FOR CHILDREN by Grey Barcelona for FUNDACIÓN ANAR

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ONLY FOR CHILDREN

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Industry Charities, Foundations, Volunteers, Against violence
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Grey Barcelona
Executive Creative Director Enric Nel-Lo, Javier Garcia Monserrat
Copywriter Andrés Montes - Miguel Rojas - Alvaro Navarro, Nuño Martín
Released April 2013

Awards

Cannes Lions 2013
Outdoor Lions Billboards & Street Furniture; Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages Bronze

Credits & Description

Título: Sólo para niños
ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?
Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.
Advertised brand: Fundación ANAR
Advert title: Only for Children
Headline and copy text: Sometimes, child abuse is only visible to the child suffering it. If somebody hurts you, phone us and we'll help you. 116 111.
Aditional material, as the JPGs of the final outdoor, included in this email
Advertising Agency: Grey, Spain
Agency website: http://www.grey.com/spain/
Chief Creative Officer: Antonio Montero
Executive Creative Director: Enric Nel·lo, Javier García Monserrat
Creative Directors: Fernando Riveros, Matías López Navajas, María Salomón
Art Directors: Jesús Martínez, Nacho Capelo, Javier Gcía. Maestro
Copywriter: Álvaro Montes, Nuño Martín
Art Buyer: Mayte Carabias, Joquin García-Morato
Account Director: Lucía Gómez Hortigüela
Account Executive: Mar Portela
Published: April, 2013