Future Group Outdoor STATIONERY ART by DDB Mudra Group Mumbai

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Industry Stationery, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency DDB Mudra Group Mumbai
Creative Director Kb Vinod, Deepak Singh Dogra
Art Director Mustafa Shaikh
Copywriter Prajato Guha Thakurta, Mustafa Shaikh
Photographer Nirav Mehta
Account Supervisor Suman Chakraborty
Typographer Mustafa Shaikh
Illustrator Zahid Shaikh, Mustafa Shaikh
Released August 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: FUTURE GROUP
Executive Creative Director: Kb Vinod
Creative Director: Kb Vinod/Deepak Singh
Copywriter: Prajato Guha Thakurta/Mustafa Shaikh
Art Director: Mustafa Shaikh
Account Supervisor: Suman Chakraborty
Illustrator: Mustafa Shaikh/Zahid Shaikh
Typographer: Mustafa Shaikh
Photographer: Nirav Mehta
Date of First Appearance: Aug 20 2009 12:00AM
Entrant Company: MUDRA DDB GROUP, Mumbai, INDIA

Description of Ambient execution
The installations that promoted the Big Bazaar Annual Office Stationery Sale were put up right outside Big Bazaar, a popular supermarket chain in India. Even though there were other retail outlets in the area advertising myriad other promotional offers, our creatives stood out because of their relevance and novelty.