Gamma Outdoor Gamma: Wallpaper Guerilla by TBWA\Neboko Amsterdam

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Gamma: Wallpaper Guerilla

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Industry Household maintenance & pet products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency TBWA\Neboko Amsterdam
Art Director Dani Polak
Copywriter Laura Bording
Photographer Paul Theunis
Released January 2012

Credits & Description

GAMMA is Hollands largest DIY chain. Their campaign reads: ‘Isn’t it beautiful.’ So we decided to paper the most hideous public spaces we could find with their beautiful wallpaper. Isn’t it beautiful.

Advertising Agency: TBWA\NEBOKO, Amsterdam, The Netherlands
Art Director: Dani Polak
Copywriter: Laura Bording
Photographer: Paul Theunis