Gamma Outdoor WALLPAPER GUERRILLA by TBWA\Neboko Amsterdam

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WALLPAPER GUERRILLA

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Industry Retail, Distribution & Rental companies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency TBWA\Neboko Amsterdam
Art Director Laura Bording, Dani Polak
Copywriter Laura Bording, Dani Polak
Photographer Paul Theunis
Account Supervisor Gert Jan Timmer
Released November 2011

Credits & Description

Category: Special Build
Advertiser: GAMMA
Product/Service: DO-IT-YOURSELF STORES
Agency: TBWA\NEBOKO
Chief Creative Officer: Bas Engels/Yacco Vijn
Copywriter: Dani Polak/Laura Bording
Art Director: Dani Polak/Laura Bording
Photographer: Paul Theunis
Account Supervisor: Gert Jan Timmer
Advertiser's Supervisor: Alex Phaff/Helma Van Remmerden
Account Manager: Roos Ronner
Account Manager: Roos Ronner
Other Credits: Camera: Robert Vink

English Translation of Main Headlines
Isn’t it beautiful.

Ambient Execution Description
Wallpaper Guerrilla. GAMMA is Hollands largest DIY chain. Their campaign reads: ‘Isn’t it beautiful.’ So we decided to paper the most hideous public spaces we could find with their beautiful wallpaper. Isn’t it beautiful. GAMMA.