Gandhi Bookstores Outdoor PARK OF LETTERS by Ogilvy & Mather Mexico

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PARK OF LETTERS

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Industry Book store
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency Ogilvy & Mather Mexico
Executive Creative Director Miguel Angel Ruiz Reyes
Creative Director Agustín Vélez
Art Director Gabriel Martínez-Démian Nájera
Copywriter David Sánchez Zacarías
Producer Juan Pablo Osio
Account Supervisor Maria Del Pilar Troconis
Released April 2011

Credits & Description

Category: Special Build
Advertiser: GANDHI BOOKSTORES
Product/Service: BOOKSTORE
Agency: OGILVY MEXICO
Date of First Appearance: Mar 9 2011
Entrant Company: OGILVY MEXICO, MEXICO
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz Reyes
Creative Director: Agustín Vélez
Copywriter: David Sánchez Zacarías
Art Director: Gabriel Martínez
Account Supervisor: Pilar Troconis
Advertiser's Supervisor: Alberto Achar
Producer: Juan Pablo Osio
Account Manager: Paola Mayoral
Other Credits: Central Films

English Translation of Main Headlines
Gandhi Bookstores developed an installation in a Mexico City popular park. Letters of different sizes, form 9 inches to 7 feet tall, were placed without any specific order. People walked in between the letters and when they reached a certain point of the park all the letters would look aligned and formed a sentence.

Copy: Reading changes your perception. Keep reading. Gandhi Bookstores.