T-SHIRTS by Ogilvy & Mather Mexico for Gandhi Bookstores

T-SHIRTS

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Industry Books, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency Ogilvy & Mather Mexico
Executive Creative Director Miguel Angel Ruiz Reyes
Creative Director Agustín Vélez
Art Director Gabriel Martínez-Démian Nájera
Copywriter David Zacarías
Producer Alejandra Diaz, Ereth Bolaños
Account Supervisor Maria Del Pilar Troconis
Released February 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: GANDHI BOOKSTORES
Product/Service: BOOKSTORE
Agency: OGILVY MEXICO
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Agustín Velez
Copywriter: Démian Nájera/David Zacarías
Art Director: Demián Nájera/Gabriel Martínez
Account Manager: Paola Mayoral
Account Supervisor: Pilar Troconis
Advertiser's Supervisor: Alberto Achar
Producer: Alejandra Diaz/Ereth Bolaños
Other Credits: Iván Carrasco -Head Art Director
Date of First Appearance: Feb 2 2010 12:00AM
Entrant Company: OGILVY MEXICO, MEXICO

Description of Ambient execution
We hired personnel to wear these t-shirts and placed them near our stores and strategic places have to stand in line for something. So while people wait for their turn, they could read literature classics.

English Translation of Main Headlines
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