YELLOW BACK by Ogilvy & Mather Mexico for Gandhi Bookstores

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YELLOW BACK

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Industry Book store
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency Ogilvy & Mather Mexico
Executive Creative Director Miguel Angel Ruiz Reyes
Creative Director Agustín Vélez
Art Director Gabriel Martínez-Démian Nájera
Copywriter Juan Carlos Meza
Released September 2009

Credits & Description

Category: Retail Stores
Advertiser: GANDHI BOOKSTORES
Product/Service: BOOKSTORE
Agency: OGILVY MEXICO
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Agustín Velez
Copywriter: Carlos Meza
Art Director: Gabriel Martínez/Demián Nájera
Date of First Appearance: Sep 16 2009 12:00AM
Entrant Company: OGILVY MEXICO, MEXICO

Advertising Format
Billboard

Dimensions
12.90 x 7.20 mts

Site Location
Street

English Translation of Main Headlines
We will make you read more. Period. Gandhi bookstores.