Gap Outdoor TOUCH THE REAL KNIT AD by Dentsu Inc. Tokyo

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Industry Apparel, Clothing & Footwear
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Kenichi Hatano
Art Director Akitomo Negishi, Yusuke Koyanagi, Kotaro Ishibashi
Copywriter Haruko Tsutsui, Nae Mikuni
Producer Tomoko Miyachi
Released November 2011

Credits & Description

Category: Transit
Advertiser: GAP JAPAN
Product/Service: GAP
Agency: DENTSU
Creative Director: Kenichi Hatano
Copywriter: Haruko Tsutsui/Nae Mikuni
Art Director: Akitomo Negishi/Yusuke Koyanagi/Kotaro Ishibashi
Producer: Tomoko Miyachi
Account Manager: Asami Suzuki
Account Manager: Asami Suzuki
Other Credits: Seiichi Ushigaki/Rei Yaguchi/Rei Suzuki/Kenichi Togashi/Tokiko Kurita

Ambient Execution Description
Posting hanging ads inside the train which are made from real knits, gave passengers a warm surprise and the experience of actually touching and feeling the knit ads contributed on building more familiarity towards the brand. Utilizing the Yamanote-line train, which is the main transportation artery connecting the chaotic city of Tokyo in a loop.