Gatorade Outdoor LAWN REFRESHER by DDB Shanghai

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency DDB Shanghai
Art Director Weijun Lin, Ross Luo
Copywriter Yinyin Wu, Jason Ang Sheng Jin
Producer George Ooi, Paddy Xu, Fei Ling
Photographer Leslie Sim, King Kong Studios, Wei Ke
Account Supervisor Margaret Wu
Released December 2011

Credits & Description

Category: Small Scale Special Solutions
Product/Service: GATORADE
Chief Creative Officer: Michael Dee
Creative Director: Jason Jin
Copywriter: Jason Jin/Yinyin Wu
Art Director: Weijun Lin/Ross Luo
Photographer: Leslie Sim/King Kong/Wei Ke
Art Buyer: James Chen
Account Supervisor: Margaret Wu
Producer: George Ooi/Paddy Xu/Fei Ling
Account Manager: Lulu Li
Planner: Jenny Liu
Account Manager: Lulu Li
Planner: Jenny Liu

Ambient Execution Description

The sprayers on a football field rehydrate the grass. Gatorade rehydrates the body. We created a field of Gatorade sprinklers. With strong affiliation with the major telecommunications companies, China Mobile enables marketers to locate their targets in a specific area via location based MMS advertising. Consumers would receive a digital coupon via mobile phone for a free bottle of Gatorade when getting close to the sprayer. This idea has also been implemented to other playing fields.