GIANT SUSHI by Ogilvy & Mather Hong Kong for GENKI SUSHI

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GIANT SUSHI

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Industry Restaurants, Pubs & Bars, Cafe
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hong Kong SAR China
Agency Ogilvy & Mather Hong Kong
Executive Creative Director Sandy Chan, Simon Handford
Art Director Ben Yeung
Copywriter Lesley Fung
Photographer Dick Chan
Account Supervisor Jonas Fung
Typographer Thomas Chung
Illustrator Joe Kam
Released April 2010

Credits & Description

Category: Ambient: Transit
Advertiser: GENKI SUSHI
Product/Service: RESTAURANT
Agency: OGILVY & MATHER
Executive Creative Director: Sandy Chan/Simon Handford
Copywriter: Lesley Fung
Art Director: Ben Yeung/Thomas Chung
Account Manager: Kathy Wong/Joy Jia
Account Supervisor: Jonas Fung
Illustrator: Joe Kam
Typographer: Thomas Chung
Photographer: Dick Chan
Date of First Appearance: Apr 19 2010 12:00AM
Entrant Company: OGILVY & MATHER, Hong Kong, HONG KONG

Description of Ambient execution
Genki created the world's largest sushi bar by wrapping Hong Kong's iconic trams to resemble pieces of sushi revolving around a typical sushi belt.