Getty Images Outdoor THE REAL WATERMARK by Serviceplan Berlin

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Serviceplan Berlin
Executive Creative Director Alexander Schill
Creative Director Christoph Nann, Maik Kaehler Serviceplan
Art Director Till Diestel Serviceplan
Copywriter Rudolf Novotny
Released April 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: GETTY IMAGES
Product/Service: IMAGE LIBRARY
Executive Creative Director: Alexander Schill
Creative Director: Christoph Nann/Maik Kaehler
Copywriter: Rudolf Novotny
Art Director: Till Diestel
Other Credits: Customer Consultant: Michael Falkensteiner
Date of First Appearance: Apr 9 2010 12:00AM
Entrant Company: SERVICEPLAN, Munich, GERMANY

Description of Ambient execution
20 Getty Images letterings (the watermark) made out of plexiglass were produced. This letterings were mounted on three meter high metal sticks (and a plate underneath). If you now place the lettering in a certain distance infront of e.g. the Brandburger Tor in Berlin, people who take a picture of it, automatically have the Getty Images watermark on their photograph. All over Germany the Getty Images Watermarks were placed at well known and unknown spots. In this way we branded every picture with the Getty Images watermark that has been taken at that time by any person.