LIVE WITHOUT LIMITS by Cravero for Gillette

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LIVE WITHOUT LIMITS

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Industry Shaving, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Argentina
Agency Cravero
Creative Director Peta Rivero Y Hornos
Art Director Melisa Juncal
Copywriter Rodrigo Marapodi, Natalia Copercido
Account Supervisor Fernanda Cohen Sabban
Released February 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: PROCTER & GAMBLE
Product/Service: GILLETTE/HEAD & SHOULDERS
Agency: CRAVEROLANIS
Executive Creative Director: Peta Rivero Y Hornos
Creative Director: Peta Rivero Y Hornos
Copywriter: Natalia Copercido/Rodrigo Marapodi
Art Director: Melisa Juncal
Account Manager: Pilar Rincon
Account Supervisor: Fernanda Cohen
Advertiser's Supervisor: Fernando Ragni
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: CRAVEROLANIS BTL, Buenos Aires, ARGENTINA

Description of Ambient execution
IN ORDER TO DIFFERENTIATE OUR BRAND, WE HAVE CREATED GILLETTE AND HEAD&SHOULDERS: LIVE WITHOUT LIMITS, A STUNNING CHALLENGE WHERE AN ACCLAIMED FOOTBALLER, MARTÍN PALERMO, SCORED A GOAL KICKING FROM ONE BUILDING TO ANOTHER. PALERMO PUT ALL HIS CONFIDENCE AND HIS GREATEST FEAR –VERTIGO- TO TEST BY SCORING A GOAL KICKING FROM THE HIGHEST TOWERS IN ARGENTINA- BEING 157 MTS HIGH, FACING A 90 KM/H WIND AND A DISTANCE OF 50 MTS BETWEEN BOTH TOWERS. CONSUMERS ALSO LIVED THE CHALLENGE KICKING FROM ONE TOWER TO ANOTHER JUST LIKE THEIR IDOL THUS TRAVELLING TO THE WORLD CUP.