HAIRY ELEVATOR by Ponto | Integer Sao Paulo for Gillette

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HAIRY ELEVATOR

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Industry Shaving
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Ponto | Integer Sao Paulo
Executive Creative Director Ana Paula Dugaich Marques
Art Director Caroline Freire Cristiano Canguçu, Cleber Rodrigo
Copywriter Alexandre Leão, Margit Junginger E Alexis Leiria
Producer Rafael Marques
Photographer Luis Moretti
Account Supervisor Cristiano Correa
Released April 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: PROCTER & GAMBLE
Product/Service: GILLETTE MACH 3
Agency: PONTO DE CRIAÇÃO
Executive Creative Director: Ana Paula Marques
Creative Director: Cristiano Canguçu/Margit Junginger
Copywriter: Margit Junginger/Alexandre Leão
Art Director: Cleber Rodrigo/Cristiano Canguçu
Account Manager: Ana Foryan/Viviane Alves
Account Supervisor: Cristiano Corrêa
Advertiser's Supervisor: Jose Cirilo
Photographer: Luis Moretti
Producer: Rafael Marques
Other Credits: Project Manager: Francine Novo
Date of First Appearance: Apr 2 2010 12:00AM
Entrant Company: PONTO DE CRIAÇÃO, São Paulo, BRAZIL

Description of Ambient execution
To show that the world has no place for hair, some elevators in São Paulo were upholstered with hairy rugs. As a result of the action, people were reluctant to lean against the wall. The answer was on the monitors of each elevator: Gillette Mach3. For a world without hair.