Gillette Outdoor SHAVE OR CRAVE by BBDO Mumbai

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SHAVE OR CRAVE

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Industry Shaving
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency BBDO Mumbai
Executive Creative Director Rajdeepak Das
Creative Director Josy Paul
Art Director Namrata Patnaik, Naini Shah, Arzan Antia, Gunjan Poddar
Copywriter Sandeep Sawant, Namrata Patnaik, Naini Shah, Arzan Antia, Gunjan Poddar
Producer Sameet Koyand, Hitesh Shah, Shankar Yelugu, Venkatesh Pagidimarry
Account Supervisor Keegan D'mello
Released April 2013

Credits & Description

Advertiser: P&G INDIA
Agency: BBDO INDIA
Category: Stunts & Live Advertising
Advertising campaign: SHAVE OR CRAVE
Copywriter: Arzan Antia
Account Manager: Keegan D'mello
Art Director: Gunjan Poddar
Producer: Hitesh Shah
Account Manager: Mehak Batra
Art Director: Josy Paul
Copywriter: Josy Paul
Creative Director: Josy Paul
Art Director: Rajdeepak Das
Account Manager: Rima Wadhwa
Producer: Sameet Koyand
Art Director: Sandeep Sawant
Creative Director: Sandeep Sawant
Art Director: Namrata Patnaik
Copywriter: Namrata Patnaik
Art Director: Arzan Antia
Chief Creative Officer: Josy Paul
Account Supervisor: Keegan D'mello
Other Credits: Kirk Jacob
Other Credits: Madonna Dsouza
Art Director: Naini Shah
Copywriter: Naini Shah
Copywriter: Rajdeepak Das
Creative Director: Rajdeepak Das
Executive Creative Director: Rajdeepak Das
Copywriter: Sandeep Sawant
Other Credits: Shyam Gursahani
Producer: Venkatesh Pagidimarry
Copywriter: Gunjan Poddar
Other Credits: Kiran Dodiya
Producer: Shankar Yelugu
Account Manager: Sherwan Ahsan

Ambient Execution Description
Indian men were being attacked by a women's movement against men's 'Evening Stubble'. Women had begun threatening to make men crave if they did not shave in the evening.In response, Gillette launched the Fusion Gamer – a razor that makes shaving so comfortable, that men would enjoy shaving even twice a day. The razor was launched in a moving train in the evening by a group of home-bound men in the national capital, Delhi. They proved that shaving with the Fusion was so effortless that one could shave even on a moving train on their way back home.Celebrities also got on board this train and this created massive news.An evening metro train thus became a medium for a shaving razor brand.