GINOS Outdoor THE SISTINE CHAPEL IN MADRID by OgilvyOne Madrid

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THE SISTINE CHAPEL IN MADRID

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Industry Restaurants, Pubs & Bars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency OgilvyOne Madrid
Executive Creative Director Javier Arcos
Art Director Raul Varona
Copywriter José Andrés Martinez
Account Supervisor Irene Caro, Ana Trillo
Released March 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: GINOS RESTAURANT
Product/Service: RESTAURANT
Agency: OGILVYONE WORLDWIDE
Date of First Appearance: Mar 1 2010
Entrant Company: OGILVYONE WORLDWIDE, Madrid, SPAIN
Executive Creative Director: Javier Arcos
Copywriter: José Andrés Martínez
Art Director: Raúl Varona
Account Supervisor: Irene Caro/Ana Trillo
Account Manager: Waldo Toneguzzo/Vanessa Porto

English Translation of Main Headlines
"With Gino's Spring Farfalle, you'll touch the sky"

For a restaurant chain whose claim is “Live the Italian way of life”, it isn’t enough to simply feed its customers; it must also feed their imaginations. And what better way to experience the taste of Italy outside of the kitchen than to bring Michelangelo’s Sistine Chapel ceiling to the people of Madrid, to gaze at in wonder as they wait for the bus. This was exactly how GINOS “invited” passers-by to “Live the Italian way of life”: with a spectacular replica of the artwork of the Sistine Chapel and the promise that their new Farfalle Primavera dish would have their taste buds soaring skyward.