Glade Outdoor URBAN FLOWERS by DraftFCB Sao Paulo

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Industry Air Fresheners
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency DraftFCB Sao Paulo
Art Director Fernando Barcellos, Cristina Amorim
Producer Paulo Moraes
Account Supervisor Claudia Mattos
Released September 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: S.C.JOHNSON
Product/Service: GLADE
Executive Creative Director: Cristina Amorim
Creative Director: Fernando Barcellos
Copywriter: Fernando Barcellos
Art Director: Fernando Barcellos
Account Manager: Álvaro Figueiredo
Account Supervisor: Cláudia Mattos
Advertiser's Supervisor: Aliucha Ramos
Illustrator: ---
Typographer: Paulo Moraes
Photographer: ---
Producer: Paulo Moraes
Other Credits: Marcos Rosenthal - Architect
Date of First Appearance: Sep 24 2009 12:00AM
Entrant Company: GIOVANNI+DRAFTFCB, Rio de Janeiro, BRAZIL

Description of Ambient execution
The action was carried out on very busy streets and squares in Rio de Janeiro and São Paulo. During the night, flowers designed and handcrafted by artists were placed in areas which had been previously selected in agreement with the mayor's office.

English Translation of Main Headlines
The poster is in English.