Melon Skull by PKP BBDO Vienna for Global 2000

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Melon Skull

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Austria
Agency PKP BBDO Vienna
Creative Director Erich Enzenberger, Lukas Handler
Art Director Marlene Bacher
Copywriter Erich Enzenberger, Stefan Metzler-Dinhobel
Photographer Robert Staudinger
Released May 2017

Credits & Description

Category: House, Garden
Media: Outdoor
Brand: Global 2000
Agency: BBDO
Geo: Austria
Advertising Agency: PKP BBDO, Vienna, Austria
Creative Directors: Erich Enzenberger, Lukas Handler
Art Director: Marlene Bacher
Copywriters: Erich Enzenberger, Stefan Metzler-Dinhobel
Photographer: Robert Staudinger
Mask Carver / Sculptor: Gunter Aumann
Published: May 2017
Description: GLOBAL 2000 is Austria’s leading independent environmental protection organization. One of their main issues this year is the fight against pesticides, especially against the most commonly used spray pesticide, carcinogenic Glyphosate. A European Citizens’ Initiative (signature collection) was launched to convince the European Commission to submit a Glyphosate ban in the European Union to voting by the end of 2017.
“Pesticides are designed to kill. They kill insects, rodents, plants, fungus – and us.” In line with this approach we produced posters showing a real watermelon shaped into a human skull. This was our artistic and drastic method to move thousands to log on to http://www.global2000.at and sign the Citizens’ Initiative against pesticides.
Because “real danger” appears more drastic, we engaged a mask carver and sculptor. For us he transformed a juicy melon into a somberly warning skull. This was our dramatic way of showing the dangers of pesticides: Fruit and vegetables sprayed with Glyphosate can bring death to us humans as well.