PENGUIN SOS by DraftFCB Vienna for Global 2000

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PENGUIN SOS

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Austria
Agency DraftFCB Vienna
Executive Creative Director Patrik Partl
Art Director Daniel Senitschnig
Copywriter Florian Schwab, Patrick Partl, Matthias Göggel, Armin Winkler
Account Supervisor Elena Wohlmuther, Michael Mesaric
Released August 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: GLOBAL 2000
Product/Service: ENVIRONMENTAL AWARENESS
Agency: DRAFTFCB PARTNERS
Executive Creative Director: Patrik Partl
Creative Director: Florian Schwab
Copywriter: Matthias Göggel/Armin Winkler/Florian Schwab/Patrick Partl
Art Director: Daniel Senitschnig
Account Supervisor: Elena Wohlmuther/Michael Mesaric
Other Credits: Graphic Designer: Benjamin Fillitz/Josef Faustbeck
Date of First Appearance: Aug 17 2009 12:00AM
Entrant Company: DRAFTFCB PARTNERS, Vienna, AUSTRIA

Description of Ambient execution
In cooperation with a big Austrian furniture store we placed stuffed penguins in fridges around the store. With this action we wanted to make clear that proceeding climate changes destroy the natural inhabitat of many endangered animals.

English Translation of Main Headlines
If global warming is proceeding any further, this will be my last resort.