Globe Telecom Outdoor Tie Fighter by J. Walter Thompson Manila

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Tie Fighter

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Industry Telecommunications Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency J. Walter Thompson Manila
Chief Creative Officer Dave Ferrer
Executive Creative Director Brandie Tan
Creative Director Javey Villones
Art Director Javey Villones, Rica Manuel, Macky Sanchez
Copywriter Albert Millar
Released February 2018

Credits & Description

Media: Outdoor
Category: Telecommunications
Client: Globe Telecom
Agency: J. Walter Thompson Philippines
Country: Philippines
Chief Creative Officer: dave ferrer
Executive Creative Director: Brandie Tan
Art Director: Rica Manuel
Art Director: Macky Sanchez
Copywriter: Albert Millar
Creative Director/ art director: Javey Villones
Golda Roldan – Managing Director
Ardie Vega – Group Account Director
Denise Amora – Account Director
Kate Lee – Account Manager
Carol Pe Benito – Print Producer
Michael Gonzales – Digital Imager
Ferdinand Ortiz – Digital Imager
Christopher Cristobal – Digital Imager
Synopsis:
Star Wars fans take pride in being knowledgeable about that certain galaxy, far far away. So, when Globe Telecom with their partnership with Disney for the screening of Star Wars: The Last Jedi held their exclusive Star Wars-themed quiz night, J. Walter Thompson Philippines created a promotional poster campaign that tested the Star Wars fan's knowledge of the Force. Each poster was comprised of found images resembling certain Star Wars elements (like a Light Saber, an X-Wing, even Kylo Ren) and one challenge: "Only true fans will know."