YOUNIVERSAL MESSAGE by Publicis JimenezBasic for Globe Telecom

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YOUNIVERSAL MESSAGE

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Industry Telecommunications Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency Publicis JimenezBasic
Creative Director Don Sevilla Iii
Art Director Nina Jimenez
Copywriter Nina Jimenez, Gian Gonzales
Photographer Jess Villaruel
Account Supervisor Carmela Cayabyab
Released October 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: GLOBE TELECOMS
Product/Service: TELECOM COMPANY
Agency: PUBLICIS JIMENEZBASIC
Executive Creative Director: Don Sevilla Iii
Creative Director: Don Sevilla Iii
Copywriter: Gian Gonzales/Nina Jimenez
Art Director: Nina Jimenez/Jess Villaruel
Account Manager: Sherie Chua
Account Supervisor: Carmela Cayabyab
Photographer: Jess Villaruel
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: PUBLICIS JIMENEZBASIC, Makati City, THE PHILIPPINES

Description of Ambient execution
Xpress Urself with the Globe Tattoo Interactive Digital Billboard Globe introduced the first interactive billboard in the country where millions of people had the chance to be a part of the Globe Tattoo YOUniverse. Globe Tattoo users could finally see and be seen— all within a few minutes of MMS-ing their photos and texting anything and everything they want to an assigned 4-digit number. They can then watch their messages and photos be broadcast in huge monitors located in several malls in the Philippines’ major cities. (Manila, Cebu and Davao) Xpress Urself— the most exciting thing to happen to Globe Tattoo subscribers to date: being at center of their YOUniverse.