GMC: GMC Dirt Floss by MacLaren McCann Toronto for Gmc

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GMC: GMC Dirt Floss

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency MacLaren McCann Toronto
Executive Creative Director Sean Davison
Creative Director Troy Mcguinness, Cam Boyd
Art Director Arron Isaac
Copywriter Natalie Greenspan
Illustrator Jp Goulet Group
Released October 2011

Credits & Description

To celebrate GMCâs 25-year partnership with the Calgary Stampede, McLaren McCann, Toronto created something everyone except the competition could enjoy; Dirt Floss. Inspired by our print ad, we gave thousands of Stampeders a taste of GMCâs power throughout the 10-day event. It was pretty sweet.

Category: Automotive
Client: General Motors
Agency: MacLaren McCann Toronto
Country: Canada
Executive Creative Director: Sean Davison
Creative Director: Troy McGuinness
Creative Director: Cam Boyd
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Illustrator: JP Goulet