|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||MacLaren McCann Toronto|
|Executive Creative Director||Sean Davison|
|Creative Director||Troy Mcguinness, Cam Boyd|
|Art Director||Arron Isaac|
|Illustrator||Jp Goulet Group|
Credits & Description
To celebrate GMCâs 25-year partnership with the Calgary Stampede, McLaren McCann, Toronto created something everyone except the competition could enjoy; Dirt Floss. Inspired by our print ad, we gave thousands of Stampeders a taste of GMCâs power throughout the 10-day event. It was pretty sweet.