TRUCK by DDB Budapest for Hungarian Democracy

TRUCK

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hungary
Agency DDB Budapest
Copywriter Marcell Patkai, Laszlo Hevesi
Account Supervisor Reka Santa
Released April 2010

Credits & Description

Category: Ambient: Transit
Advertiser: HUNGARIAN DEMOCRACY
Product/Service: GO VOTE ACTIVATION
Agency: DDB REKLAMUGYNOKSEG
Copywriter: Laszlo Hevesi/Marcell Patkai
Account Manager: André Musalf
Account Supervisor: Reka Santa
Other Credits: Hannes Wirnsberger/Zsuzsanna Kukaj/Christoph Hille/Eszter Nagy
Date of First Appearance: Apr 7 2010 12:00AM
Entrant Company: DDB REKLAMUGYNOKSEG , Budapest, HUNGARY

Description of Ambient execution
Challenge: People in Hungary lost their trust in politics, and got uninterested in the upcoming election. Idea: “Put your head into the sand or Go vote! ” A truck with our installation and a loud speaker was going around Budapest announcing our message and offering sand to non-voting citizens. Results: This single truck created a huge media storm, in value it was 120 times more than the actual cost of the activation. With zero paid media or PR, we reached more than 4 million people, 85% of the voters.