ART OF UNCORKING by Phoenix Ogilvy & Mather Sri Lanca for GOEZY

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ART OF UNCORKING

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sri Lanka
Agency Phoenix Ogilvy & Mather Sri Lanca
Executive Creative Director Sumanto Chattopadhyay
Creative Director Sujoy Roy, David Blacker, Ransley Burrows
Art Director Surani Bandara, Naushika Perera, Basil Cooray
Copywriter Asif Ansar
Producer Misha Wickramanayake, Tehani Asmone
Photographer Ranga Perera, Priyanka Kumara
Account Supervisor Theekshani Ekanayake
Released November 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: MEGA LIFESCIENCES
Product/Service: GOEZY NATURAL HERBAL LAXATIVE
Agency: PHOENIX OGILVY
Executive Creative Director: Sumanto Chattopadhyay
Creative Director: Sujoy Roy/Ransley Burrows/David Blacker
Copywriter: Asif Ansar
Art Director: Priyanka Kumara/Surani Bandara/Basil Cooray/Ranga Perera/Naushika Perera
Account Manager: Shani Karunaratne
Account Supervisor: Theekshani Ekanayake
Photographer: Priyanka Kumara/Ranga Perera
Producer: Misha Wickramanayake/Tehani Asmone
Other Credits: X 10 Productions Sri Lanka
Date of First Appearance: Nov 7 2009 12:00AM
Entrant Company: PHOENIX OGILVY, Colombo, SRI LANKA

Description of Ambient execution
To launch the Mega Lifesciences laxative brand Goezy with minimum budgets that maximized hype. We decided to recreate the feeling of having to spend hours in the toilet when you are constipated. We briefed Artists to create sculptures on the theme ‘struggle’ using toilet paper rolls. The sculptures were later exhibited in art galleries. Each piece carried titles (ex: Clutch, Grimace, etc.) which mentioned the artist’s name and the number of hours he spent in the toilet. Goezy took ownership of helping relieve the artists of constipation.