|
Category: Bars, Restaurants & Stores, etc.
Advertiser: TAYLORMADE
Product/Service: GOLF WEAR
Agency: JWT ADVENTURE
Date of First Appearance: Apr 1 2011
Entrant Company: JWT ADVENTURE, Seoul, KOREA
Executive Creative Director: Gyooyong Oh
Creative Director: Suhong Yu
Copywriter: Minjung Song/Seihee Kim
Art Director: Jihoon Kim/Sungjun Go
English Translation of Main Headlines
- Problem: It’s hard to impart the light weight with a common poster.
- Idea: The golf jacket had been displayed by a balloon in the TaylorMade store to maximize the advantage of its light weight as air.
- Result: The preference and sales of TaylorMade Golf apparel is improved.
|
