Taylor Made Outdoor ATTACH YOUR JACKET by J. Walter Thompson Seoul

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ATTACH YOUR JACKET

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Industry Apparel, Clothing & Footwear
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Agency J. Walter Thompson Seoul
Executive Creative Director Gyooyong Oh
Creative Director Suhong Yu
Art Director Sungjun Go, Jihoon Kim
Copywriter Minjung Song, Seihee Kim
Released April 2011

Awards

AD STARS 2011
Outdoor Cosmetics/Beauty Crystal

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: TAYLORMADE
Product/Service: GOLF WEAR
Agency: JWT ADVENTURE
Date of First Appearance: Apr 1 2011
Entrant Company: JWT ADVENTURE, Seoul, KOREA
Executive Creative Director: Gyooyong Oh
Creative Director: Suhong Yu
Copywriter: Minjung Song/Seihee Kim
Art Director: Jihoon Kim/Sungjun Go
English Translation of Main Headlines
- Problem: It’s hard to impart the light weight with a common poster.
- Idea: The golf jacket had been displayed by a balloon in the TaylorMade store to maximize the advantage of its light weight as air.
- Result: The preference and sales of TaylorMade Golf apparel is improved.