Gomes Da Costa Outdoor AQUARIUM MACHINE by J. Walter Thompson Sao Paulo

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Industry Canned Food, Seafood
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Andrea Siqueira, Roberto Fernandez, Mario D' Andrea, Ricardo John, Roberto Fernandez David
Art Director Rinaldo Ferrarezzi, Fabio Santoro, Alexandre Tommasi, Rafael Borges
Producer Flavio Colella, Fabio Sato
Account Supervisor Luciana Rodrigues, Gustavo Nobre, Rafael Freitas, Bruno Yantob
Released March 2011

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: GOMES DA COSTA
Product/Service: TUNA SALAD
Date of First Appearance: Mar 29 2011
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL
Chief Creative Officer: Mario D' Andrea
Creative Director: Mario D' Andrea/Roberto Fernandez/Andrea Siqueira
Art Director: Fábio Santoro/Alexandre Tommasi
Art Buyer: Renata Sayão/Vanessa Nunes/Paula Ferrari
Account Supervisor: Luciana Rodrigues/Rafael Freitas/Gustavo Nobre/Bruno Yantob
Advertiser's Supervisor: Alberto Encinas/Luis Manglano/Camila Altona
Producer: Fabio Sato/Flavio Colella
Account Manager: Luciana Rodrigues
Planner: Ken Fujioka/Joyce Moraes/Marcelo Bazan
Other Credits: Media: Ezra Geld/Aline Moda/Daniela Heredia/Valdete Flor/Amaury Magalhães
English Translation of Main Headlines
Gomes da Costa, leading Fish Company in Latin America has the concept “the best the ocean has to offer”. Since March 2011, this concept has been literally exposed, life-size, shaped like a vending machine with a large real-life aquarium in the restaurants of some gyms in São Paulo.
It was a targeted communication with the company’s concept reachable to those consumers who were really looking for healthiness and convenience: after working out.