Goodyear Outdoor BONE by Y&R Sao Paulo

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BONE

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Industry Tires
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Y&R Sao Paulo
Creative Director Rui Branquinho, Pedro Cappeletti, Alexandre Vilela, Flávio Casarotti, Felipe Gall
Art Director Guilherme Rácz
Copywriter Lucas Casão
Producer Elaine Carvalho, Flavio Zamboni
Account Supervisor Felipe Wanderley, Claudia Menezes
Illustrator Gabriel Bueno
Released July 2011

Credits & Description

Category: Cars & Automotive Services
Advertiser: GOODYEAR
Product/Service: GOODYEAR TYRES
Agency: Y&R SÃO PAULO
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Rui Branquinho/Flavio Casarotti/Alexandre Vilela (Xa)/Felipe Gall
Copywriter: Lucas Casao
Art Director: Guilherme Racz
Illustrator: Gabriel Bueno
Art Buyer: Monica Beretta
Account Supervisor: Claudia Menezes/Felipe Wanderley
Advertiser's Supervisor: Rui Moreira/Luciana Guidi
Producer: Elaine Carvalho/Flavio Zamboni
Account Manager: Valeria Ordonhez
Planner: Fernanda Flandoli/Flavio Proença
Account Manager: Valeria Ordonhez
Planner: Fernanda Flandoli/Flavio Proença
Other Credits: Media: Gustavo Gaion/Gabriela Ben David