FULDA SNOWCARS by At Sales Essen for Goodyear

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FULDA SNOWCARS

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Industry Tires
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency At Sales Essen
Art Director At Sales Communications Gmbh, Maren Burrichter
Copywriter Rüdiger Heinbruch
Released March 2012

Credits & Description

Category: Transit
Advertiser: GOODYEAR
Product/Service: GOODYEAR TYRES
Agency: AT SALES COMMUNICATIONS
Chief Creative Officer: Olaf Fuldner/At Sales Communications Gmbh
Copywriter: Rüdiger Heinbruch/At Sales Communications Gmbh
Art Director: Maren Burrichter/At Sales Communications Gmbh
Advertiser's Supervisor: Susanne Knickel/Goodyear Dunlop Tires Germany Gmbh

Ambient Execution Description
The promotion was set in last summer. Black cars in Fulda design were cpmpletely snowed in while traveling through Germany. The cars stopped-over for example at the IAA, one of the most significant car exhibitions worldwide, and also in Hamburg and Berlin.