NEON by Y&R Bogota for Goodyear

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NEON

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Industry Tires
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Colombia
Agency Y&R Bogota
Creative Director Jaime Duque, Rafael Barthaburu, Victor Osorio
Art Director Jaime Duque - Oscar Muñoz
Copywriter Juan Camilo Valdivieso - Jorge Millan
Producer Dragon Films
Photographer Uribe Fernando Decillis
Released March 2010

Credits & Description

Category: Ambient: Transit
Advertiser: GOODYEAR
Product/Service: TYRES
Agency: Y&R COLOMBIA
Creative Director: Jaime Duque - Victor Osorio
Copywriter: Juan Camilo Valdivieso - Jorge Millan
Art Director: Jaime Duque - Oscar Muñoz
Photographer: Fernando Decillis
Producer: Dragon Films
Other Credits: Agency Producer - Carlos Toro
Date of First Appearance: Mar 10 2010 12:00AM
Entrant Company: Y&R COLOMBIA, Bogotá, COLOMBIA

Description of Ambient execution
At night, we selected the two roads with the highest levels of accidents with domestic animals and cyclist are higher, we install on one side of the road, a neon structure with a cow silhouette and another one with a cyclist silhouette to make drivers pay attention to it, and a few meters forward, with another neon structure, we set clear the concept of this activation. DANGER LIES AROUND THE CORNER. Goodyear.

English Translation of Main Headlines
This became opportunity to communicate the driverS, that when he is supported for excellent tires, it´s easier to hand with all this dangers that appear when the night comes. At night, we selected the two roads with the highest levels of accidents with domestic animals and cyclist are higher, we install on one side of the road, a neon structure with a cow silhouette and another one with a cyclist silhouette to make drivers pay attention to it, and a few meters forward, with another neon structure, we set clear the concept of this activation. DANGERS APPEAR WITHIN ADVICE. Goodyear.