THE BIGGEST TRAMPOLINE by McCann Buenos Aires for Google

Adsarchive » Outdoor » Google » THE BIGGEST TRAMPOLINE

THE BIGGEST TRAMPOLINE

Pin to Collection
Add a note
Industry Search Engines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Argentina
Agency McCann Buenos Aires
Executive Creative Director Damian Kepel, Sebastian Castañeda
Creative Director Ignacio Coste, Francisco Espósito
Art Director Ignacio Flotta – Nicolás Vara.
Released October 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: GOOGLE
Product/Service: GOOGLE MAPS ARGENTINA
Agency: McCANN ERICKSON ARGENTINA
Executive Creative Director: Sebastian Castañeda
Creative Director: Francisco Esposito/Ignacio Coste
Copywriter: Nicolás Vara
Art Director: Ignacio Flotta
Account Manager: Virginia Roque/Gonzalo Pampliega
Other Credits: Production Manager Sergio Hernandez/Executive Producer Enrico Campochiaro
Date of First Appearance: Oct 2 2009 12:00AM
Entrant Company: McCANN ERICKSON ARGENTINA, Buenos Aires, ARGENTINA

Description of Ambient execution
The action was planned to attract more costumers. It started with a teaser campaign, followed by the specific action, which was an inflatable mega-structure, with the entire city of Buenos Aires plotted on its surface. The idea was to keep Google spirit. It started with a teaser campaign and the launching of the site www.jumpingoverthecity.com, who invited people to go to the Planetarium on October 3rd, where the real action would take place.

English Translation of Main Headlines
Google maps is a tool to search and find everything. Argentina didn’t have its local version, so the challenge was to get people to know Google maps without using mass media. The idea was to keep Google spirit. It started with a teaser campaign, with the concept: Come jump over the city. Then they launched the site www.jumpingoverthecity.com, where people found an invitation for October 3rd to go jump at the Planetarium, without yet knowing what it was about. The action was an inflatable mega-structure, with the entire city of Buenos Aires plotted on its surface, which had a huge impact in several media of the country. As a result, the cuantity of vists increased a 30%.