Google Outdoor MY ON LINE COMPANY by FullSIX Group France, Superbien, WIZZ

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MY ON LINE COMPANY

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Industry Website, Portals
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency FullSIX Group France
Agency Superbien
Agency WIZZ
Art Director Alexandre Veret
Copywriter Emmanuel Francois Eugene
Producer Benjamin Duval, Les Fils De
Released August 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: GOOGLE FRANCE
Product/Service: TECHNICAL SERVICES
Agency: FULLSIX GROUP
Agency: WIZZ
Agency: SUPERBIEN
Chief Creative Officer: Jocelyn Jarnier
Executive Creative Director: Emmanuel François-Eugene
Creative Director: Alexandre Veret
Copywriter: Emmanuel Francois Eugene
Art Director: Alexandre Veret
Art Buyer: Jennifer Ingrand
Producer: Benjamin Duval/Les Fils De
Account Manager: Jennifer Ingrand
Account Manager: Jennifer Ingrand

Ambient Execution Description
The Brief :

Google is creating M.E.E.L (My On Line Company), a service enabling SMEs, artisans and merchants set up their website for free, in just 20 minutes.

The Idea :

In just 20 minutes, be seen everywhere !
To show just how easy and fast M.E.E.L is, we decided to create real pop-up stores in only 20 minutes.

The three stores were located in unusual places, each featuring a different industry.

Results :

More than 1 200 000 video views on Youtube.
133 688 visits on www.meel.fr.
More than 500 webistes following the campaign.