FIRST HAND HOT NEWS by Ashley & Holmes Athens for GOSSIP

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Industry TV Channels/Radio Stations and Programmes, Website
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Greece
Agency Ashley & Holmes Athens
Creative Director Mika Hatzidaki
Art Director Maria Zenteli
Copywriter Marilena Karamolegou
Account Supervisor Alexandra Vrizaki
Released June 2009

Credits & Description

Category: Publications & Media
Advertiser: DIDEI
Product/Service: GOSSIP TV WEBSITE
Creative Director: Mika Hatzidaki
Copywriter: Marilena Karamolegou
Art Director: Maria Zenteli
Account Supervisor: Alexandra Vrizaki
Other Credits: Media Agency : United Media
Date of First Appearance: Jun 24 2009 12:00AM
Entrant Company: ASHLEY & HOLMES, Athens, GREECE

Description of Ambient execution
In this creative Media a model is photographed in a "Marilyn Monroe" outfit and the front part of her skirt is actually, a real piece of garment that moves in the air in front of each photograph. Underneath it, on the hot spot of her underwear, the slogan "First Hand Hot News" is revealed and lets everyone know that it is actually an advertising for a hot gossip news internet site. This outdoor was used in three popular Avenues of Athens Suburbs and for its execution was used one big blower which was set under every outdoor in order to lift the skirt and uncover the slogan "First Hand Hot News".

English Translation of Main Headlines
First Hand Hot News