COORDINATES by Lew'Lara\TBWA Sao Paulo for ZATIX

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COORDINATES

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Lew'Lara\TBWA Sao Paulo
Executive Creative Director André Laurentino
Art Director Luciano Lincoln
Copywriter Manir Fadel
Producer Giuliano Springhetti
Photographer Paola Vianna
Account Supervisor Fabricio Takahashi
Released March 2010

Credits & Description

Category: Ambient: Transit
Advertiser: ZATIX
Product/Service: GRABER CAR TRACKING
Agency: LEW'LARA\TBWA
Executive Creative Director: André Laurentino
Creative Director: Luciano Lincoln/Manir Fadel
Copywriter: Manir Fadel
Art Director: Luciano Lincoln
Account Manager: Alexandre Baroni
Account Supervisor: Fabricio Takahashi
Advertiser's Supervisor: Alexandre Cifarelli
Photographer: Paola Vianna
Producer: Giuliano Springhetti
Date of First Appearance: Mar 14 2010 12:00AM
Entrant Company: LEW'LARA\TBWA, São Paulo, BRAZIL

Description of Ambient execution
To communicate the high working precision of our satellite car tracking system, we painted the car’s exact latitude and longitude coordinates on parking spaces of shopping malls.