Green Korea United: Quit Cutting by Daehong Communications for Green Korea

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Green Korea United: Quit Cutting

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Agency Daehong Communications
Art Director Kim Yoon-Tae, Junghwa
Copywriter Giho Lee, Lee Kikwan
Released October 2008

Credits & Description

The rest of the forest is up to you.

Most people know that de-forestation is serious problem. However, the felling down have always seen through documentary, article, and other kinds of media indirectly. In other words, many people are aware of the seriousness, but cannot sympathize with it. The best way to get people's attention is showing a real story right before their eyes.



Advertised Brand: GREEN KOREA UNITED
Advert Title: QUIT CUTTING
Translation of headline: Before half the forest disappears
Advertising Agency: Daehong Communications, Seoul, S.Korea
Agency website: http://www.daehong.co.kr
Art Director: Kim, Junghwa
Copywriter: Lee, Kikwan