I USED TO BE A TREE by Ogilvy & Mather Beijing for Greenpeace

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I USED TO BE A TREE

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Ogilvy & Mather Beijing
Executive Creative Director Bill Chan, Wilson Chow, Doug Schiff
Art Director Shiyang He
Copywriter Hao Lianhui
Photographer Zhu Liu
Illustrator Shujie Qi
Released December 2010

Awards

One Show 2011
One Show Design Public Service / Outdoor and Posters - Campaign Merit

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Advertiser: GREENPEACE
Product/Service: GREENPEACE
Agency: OGILVY BEIJING
Date of First Appearance: Dec 18 2010
Entrant Company: OGILVY BEIJING, CHINA
Executive Creative Director: Bill Chan/Doug Schiff/Wilson Chow
Creative Director: Shiyang He
Copywriter: Lianhui Hao
Art Director: Shiyang He/Shujie Qi
Photographer: Zhu Liu
Illustrator: Shujie Qi
Account Manager: Account: Raymond Tao/Yoyo Liu/Vivian Guo/Cara Fan